Akimma 3.0
Fish refinement and Type exploration
I moved forward examining several variations of the chosen font: Ritafurey bold italic. As I began exploring with playing with the overall shape of the K, I found that the upright Ritafurey regular allowed me a little more space to play in, so you’ll see a re-visitation to that cut of the font. Also, I took a look at an all caps treatment of the logo.
Take a look and tell me what you’re drawn to. All of the changes that I made are notated in the notes area below each comp.
DOWNLOAD THE PDF PRESENTATION: download
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Next steps
Approve a fish direction and a font direction
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Next deadline
Sunday OCT. 11, FINAL LOGO SET PRESENTED
