We’re at our final review! The logo is looking integrated, and it’s now a striking image that effectively communicates fluid strength.

What’s been addressed since the last review:
-The fish design has been finalized
-Logotype font has been tightened up, and the K has been finessed to reflect the style of the fish
-Several lock-up variations have been provided to use as necessary. Of the vertical layouts, I prefer “flow” because it’s more unexpected, and the type fits perfectly into the notch of the tail fin. But there is no need to choose between these, as you’ll be using whatever you need to use out of them.

Moving forward, we will be looking at color applications once the logo has been approved. At this point, I’m presenting in black & white, the greys are used to indicate how color will be applied for two color applications. Also, I’ve included a gradient application which could look great with four color process printing.